PENGARUH LITERASI KEUANGAN DAN GAYA HIDUP HEDONIS TERHADAP SIKAP KEUANGAN MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS DHARMA ANDALAS PADANG

This research aims to find out the influence of financial literacy and a hedonic lifestyle on the financial attitudes of students at the Faculty of Economics and Business, Dharma Andalas University, Padang (Case Study: Students from the Faculty of Economics and Business, Dharma Andalas University Class of 2020, Class of 2021, Class of 2022, and Class 2023 with a sample of 91 respondents. Data was obtained by distributing questionnaires, then processed and tested using SPSS 20. From the research conducted, it is known that based on the results of hypothesis testing, the results of hypothesis testing show that financial literacy has a significant effect on financial attitudes, the level of financial literacy. low, medium or high means that it is a factor that can influence student behavior in making appropriate financial management decisions. The higher the individual's literacy level, the better the individual is at managing finances. Hedonism does not have a significant effect on the financial attitudes of students at the Faculty of Economics and Business, Dharma Andalas University Padang, because an individual is hedonic or not hedonic, does not affect the way they manage their personal finances but does affect their lifestyle. The results of the coefficient of determination show that there is a large influence of the influence of financial and hedonic literacy on the financial attitudes of students at the Faculty of Economics and Business, Dharma Andalas University, Padang (Case Study: Students from the Faculty of Economics and Business, Dharma Andalas University, Class of 2020, Class of 2021, Class of 2022, and Class of 2023 is 32,3% while the remaining 67,7% is influenced by other factors.
Keywords: Financial Literacy, Hedonic Lifestyle and Financial Attitude