STRATEGI EXPERIENTAL MARKETING AKAL PRODUCTION PADA EVENT LOAL MUSEUM MELALUI MEDIA SOSIAL TIKTOK

This Final Project Report is an application of project-based curriculum or other
forms compiled based on the author's experience while making projects at Akal
Production company as an event organizer located in Padang City. While in the
company, the author created a unique event project that has never existed in
Padang City, namely an interactive museum that emphasizes visual creativity.
Loal Museum is a project idea created so that the citizens of Padang have a new
place of art, entertainment and recreation. The event was held for 1 full month
located in Fabriec Block, Parupuk Tabing. This event carries the theme Galaxy
Pop Art by using the #MagicExperienceOfLoal campaign. Loal Museum has
several rides whose purpose is to provide direct experience to visitors. In addition,
the author who is part of Akal Production as Chief Of Admin and Social Media to
manage the promotion of this event so that it has many enthusiasts and visitors
who come every day of the month. This Experiental Marketing strategy is carried
out through TikTok and Instagram social media. This strategy is used to create an
interesting experience to make this event viral and known by many people is
through TikTok social media. Through the experiental marketing strategy, many
visitors come through their curiosity and experience firsthand the experiences that
many other visitors have felt. The obstacle that the author faced when running this
Loal Musem project was the many communication errors that occurred.
Keywords: Experiental Marketing Strategy, Loal Museum, TikTok Social
Media